Behind the Shelves: Wade Yenny's Journey in Consumer Packaged Goods

In this episode of The Seven Hats, we sit down with Wade, a seasoned professional in the Consumer Packaged Goods (CPG) industry, to explore his fascinating career journey, mental health challenges, and insights into the buyer-founder relationship. Raised by his entrepreneurial father in Maslin, Ohio, Wade's early exposure to the grocery business instilled a strong work ethic and passion in him. Wade recounts his path from a cook and restaurant manager to owning his own restaurant, and eventually transitioning to a corporate buyer role at Buellers, managing grocery, dairy, and frozen categories. He shares his experiences at Jimbo's and the Fresh Market, contrasting entrepreneurial and corporate environments, and emphasizes the importance of building genuine relationships with brand founders. Wade opens up about the mental health challenges he faced in high-pressure roles, offering advice on setting boundaries, self-care, and maintaining a healthy work-life balance. His story highlights the need for leaders to prioritize mental health to succeed professionally and personally. We also discuss Wade's rise as a thought leader on LinkedIn, his collaboration with Alex Bayer on the CPG Vibes podcast, and the importance of consistency, authenticity, and providing community value. As Wade embarks on a new chapter in his career, he reflects on self-evaluation, staying true to his goals, and exploring new opportunities in sales, consulting, or brand development. Join us for an insightful conversation filled with practical advice, inspiring stories, and a candid look at the challenges and rewards of working in the CPG industry.
In this episode of the Seven Hats Podcast, we sit down with Wade Yenny, an industry expert in Consumer Packaged Goods (CPG), to discuss effective strategies for getting and maintaining products on retail shelves. Wade emphasizes the importance of thorough research and relationship-building between founders and category managers. He shares personal stories from his career, highlighting the resilience and adaptability needed to succeed in high-pressure roles. Additionally, Wade delves into the significance of mental health and work-life balance for long-term professional and personal success. Tune in for valuable insights and inspiring anecdotes from Wade's journey in the CPG world.
00:00 Introduction to Effective Sales Strategies
00:52 Welcome to The Seven Hats Podcast
01:39 Meet Wade Yenny: CPG Industry Expert
04:15 Wade's Early Life and Influences
08:47 Journey into the CPG World
15:06 The Role and Challenges of a Buyer
18:48 Building Successful Brand Relationships
26:21 Navigating Trade Spend and Growth
36:18 Empowering Your Team
37:13 Leadership Lessons
37:42 Promoting Your Replacement
38:10 Switching Gears to Mental Health
39:36 Balancing Work and Personal Life
44:00 The LinkedIn Journey
48:54 Starting CPG Vibes
52:17 Embracing the Unknown
01:03:28 Final Thoughts and Takeaways
Behind the Shelves: Wade Yenny's Journey in Consumer Packaged Goods
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