The 7 Hats

What if the real startup journey begins after the shutdown?

Alex Bayer built Genius Juice into a national brand... Shark Tank, 4,000 stores, viral LinkedIn fame. Then it all collapsed. In this raw, revealing episode, Alex returns to The 7 Hats to share what happens after the dream ends and real life begins.

In this no-holds-barred conversation, Alex Bayer opens up about the burnout spiral, the heartbreak of closing Genius Juice, and the grief of losing his father, both within days of each other. But this isn’t just a story of endings. It’s a blueprint for rebirth.

We dive into the unraveling of a startup built on hustle and hope, the viral callout to KeHE that backfired, and what it means to wear the founder mask until you’re nearly unrecognizable. From therapy and life coaching to yoga and golf, Alex is learning to rebuild not just his career, but his capacity to feel, lead, and live.

Whether you’ve raised millions or you’re on the brink of letting go, this episode is a mirror for every founder who’s quietly crumbling behind their LinkedIn wins.

• 🎩 1: The Soul
• 🎩 2: The Athlete
• 🎩 3: The Servant
• 🎩 4: The Entrepreneur
• 🎩 5: The Investor
• 🎩 7: The Seeker

• 🎩 1: Letting go isn’t weakness, it’s wisdom.
• 🎩 4: A relaunch rarely saves a brand on life support.
• 🎩 1: Burnout isn’t tiredness, it’s depletion of the soul.
• 🎩 5: Pay yourself before the pain makes you pay later.
• 🎩 3: Relationships often break when the business does.
• 🎩 7: Presence is the only real success.

Alex Bayer is the founder of Genius Juice, a once high-flying CPG brand built on the power of whole coconut smoothies. Following a viral appearance on Shark Tank and a retail expansion into thousands of stores, Genius Juice closed its doors in 2024. Now, Alex hosts the top-rated CPG Vibes podcast, consults for emerging brands, and shares his hard-won lessons on healing, humility, and honest leadership.

• 00:02 – What shutting down Genius Juice really felt like
• 00:10 – Selling the booth and why it felt like relief
• 00:20 – The public fallout of calling out KeHE
• 00:30 – Burnout, panic attacks, and pretending everything’s fine
• 00:40 – Losing his father and the weight of that double grief
• 00:50 – How yoga, breathwork, and therapy are fueling recovery
• 01:00 – What most founders don’t understand about letting go
• 01:10 – Golf, presence, and flow: rebuilding from the inside out
• 01:20 – Who Alex had to stop being and who he’s becoming now

• Track burnout symptoms, don’t wait until you collapse.
• Reevaluate your margins before you scale.
• Share the truth behind the highlight reel.
• Say yes to help therapy, coaching, and breathwork.
• Ask: “What am I clinging to that’s already gone?”

“Letting go doesn’t mean failure, it means I’m finally free.”
 “Burnout isn’t a moment. It’s a momentum that spirals.”
 “The booth wasn’t a prop. It was my dream, in storage.”
 “I wasn’t just acting strong, I was acting. Period.”
 “If your business dies, and your soul goes with it, you’ve lost twice.”

• Alex Bayer on LinkedIn
• CPG Vibes Podcast
• Genius Dreams Consulting

If your story ever feels like it’s falling apart, let this be proof: it might just be falling into place. 

Subscribe, share, and let’s keep growing together.